A few recent high-profile news events have centered around trademark acquisition and trademark clearance issues.
Barnes & Noble recently purchased Borders? trademarks ,domain names and other IP rights at auction for $13 million: Borders Trademarks Auctioned to Barnes & Noble | The Detroit News
Netflix has been getting flack for apparently failing to adequately clear its new Quickster spinoff: Netflix?s @Quickster Owned? by ?Pot-Smoking Elmo?
These recent events?for different reasons?demonstrate the value of developing and managing a sound trademark acquisition, trademark monitoring and trademark enforcement strategy.
Jeff Fabian is the owner of Fabian, LLC, a boutique law firm that assists brand owners with selecting, protecting and monitoring their trademarks on an ongoing basis. Obtaining exclusive rights is the only way for brand owners to confidently build value in their brands, and monitoring trademarks to identify infringers and improper references is absolutely critical to maintaining these exclusive rights over time. Jeff Fabian assists brand owners in protecting their brands so that they can stay focused on running their businesses. Visit eTrademarkSolutions.com for more information, or follow Jeff on Twitter @jsfabian.
Source: http://fabianlegal.info/ipandbusinessblog/?p=287
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