Back at the Startup Alley at TechCrunch Disrupt New York this year, we discovered an awesome Israel-based startup called
Brayola, which uses bras that ladies already own to help them find perfect-fitting bras online. But it would appear that a similar idea has been executed in a much more gender-blind and mainstream form.
Fit Of Passion, a company we met at the Philly TechCrunch Mini Meetup, uses information you put in about jeans you already own to help you find and buy jeans online that actually fit.
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