Monday, June 25, 2012

Fit Of Passion Lets You Buy Jeans Online? That Fit

Screen shot 2012-06-24 at 11.54.47 AMBack at the Startup Alley at TechCrunch Disrupt New York this year, we discovered an awesome Israel-based startup called Brayola, which uses bras that ladies already own to help them find perfect-fitting bras online. But it would appear that a similar idea has been executed in a much more gender-blind and mainstream form. Fit Of Passion, a company we met at the Philly TechCrunch Mini Meetup, uses information you put in about jeans you already own to help you find and buy jeans online that actually fit.

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