At Champs-?lys?es, Virgin Is Out And Apple ... - Business Insider

British retailer Virgin is preparing to ditch its prestigious location on Champs-?lys?es in Paris, France, reports Le Figaro.

After seeing sales decline year after year, the lease for the 7,000 square meter store has become too expensive to maintain.

Virgin's president, Jean-Louis Raynard, said they are at work on a new store model. It would be "smaller" and "more segmented."

Who will take over the location? Le Figaro mentions companies like Forever 21 and Marks & Spencer, but most notably Apple.

Considering that the computer company quite literally built a store inside New York's Grand Central Station, it's no stranger to upscale retail locations and could be immediately at home on the famous Parisian street.

Source: http://www.businessinsider.com/youll-never-guess-who-might-take-over-virgins-flagship-store-2012-3

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