Plukka Founder Joanne Ooi On Merging Manufacturing And Group Buying

We've seen a lot of group buying services cross the home page here at TechCrunch, and almost all of them have one thing in common: they sell you the stuff that has been marked down, and couldn't be sold at the time intended. But a new startup called Plukka, which is an e-commerce site focused on high-end designer jewelry, is going in an entirely different direction when it comes to group buying. I had the opportunity to sit down with founder Joanne Ooi, who stressed that the most important part of the Plukka equation is something she refers to as "just-in-time" manufacturing.

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